On our farms ... we care
The 2008 FACS Billboard Campaign surpassed all expectations. Twenty-three (23) billboards were launched in May, June and July along busy traffic routes in and around Saskatoon, Regina, Prince Albert, North Battleford, Yorkton and Moose Jaw). Each billboard showcased for four weeks, thereby extending the campaign from May 26 to August 31 2008.
For the first time, the campaign was complemented with a series of radio interviews with four of the young people featured on the billboards. These were aired on CJWW 600 and the Bull 92.9 in Saskatoon and CKRM 620 in Regina, and were staggered to play when the billboards were erected.
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